Are controversial topics always off-limits in accredited CE?
The ACCME has nothing against topics that might be deemed "controversial" in nature. However, accredited providers must ensure the topic and content are compliant with Standard 1 validation parameters. To note, if it's a new or evolving topic, it's important to clearly identify it as such within activity materials, as well as avoid "advocating for, or promoting, practices that are not, or not yet, adequately based on current science, evidence, and clinical reasoning" (Standard 1.3).
Can our presenter briefly share updates on advances her team is making at a health clinic? The clinic is an eligible company.
If your presenter shares updates on advances her team is making at a health clinic, there is no apparent risk for commercial bias or marketing in the content. However, it is also important to screen for perceived bias, or learner perception that the content is presented through a lens that reflects the presenter's own experience, beliefs, or expectations. Make sure your presenter provides updates as relevant to the content and sticks to sharing evidence-based facts over personal anecdotes.
