What should we do when a learner says he/she perceives commercial bias in our accredited activity?
A single report of commercial bias might not be cause for concern; multiple reports should raise a red flag. Many accredited providers establish a threshold for reports of bias, and once it's met, take action to investigate further. Appropriate measures include contacting the learner for clarity/additional context, issuing a warning or probationary measure to a faculty member or content creator, or editing recorded live sessions before they are provided to learners.
Can trade names be mentioned to provide important background on treatment approaches for a specific condition (not to push a current treatment recommendation)?
The ACCME does not prohibit any use of trade names, but it does take a use-sparingly, only-if-necessary approach. Aim to limit trade names to one or very limited mentions, use text only (no logos/branding), and reference comparable products/services, as highlighting only one trade name among several could be construed as a form of preference or promotion.
